It’s been 15 years since the rubenesque Ruby made her debut in The Body Shop’s ad campaign directed at teaching women to appreciate their bodies.
Since then rumors have swirled about how Barbie toy maker Matel sent a cease and desist letter to TBS, claiming that Ruby’s plastic body offended Barbie and threatened her sales. Whether or not Matel took TBS to court or even sent the letter has not been investigated into thoroughly.
However, the image of Ruby has been circulating around Pinterest as of late.
The battle of the bods isn’t a recent phenomenon. It seems that the ideal shape for a woman has fluctuated since the beginning of time.
From the constraining Victorian corset to the skeletal posture of model “Twiggy,” the pressures to fit a mold have always been present. But as we all know, women come in many shapes and sizes.
So where do these pressures come from? A male dominated society that is teaching women they need to be something they aren’t in order to sell products to women they don’t need?
Or is there a legitimate health concern on the horizon- a rising rate of obesity?
I embrace women of every size, but even to me, Ruby seems to be labeled obese, unhealthy.
However, the idea to teach women to be self confident trumps all. In order to be healthy, one must be mentally sound. If she is happy with more meat, then I am happy for her.
What do you think? Are campaign ads like TBS teaching women it’s OK to have unhealthy habits, or is it teaching women self confidence?