Brides-to-be often follow this old wedding custom:
Something old, something new
Something borrowed, something blue
And a silver sixpence in her shoe.
Nowhere in that rhyme was there a mention of rapid weight loss. But brides tend to buy dresses too small to motivate them to lose weight (another custom I don’t understand). With the stress of planning a wedding, because it really is stressful to spend your parents’ and fiancée’s money for a giant party glorifying yourself, brides often don’t shed the pounds to fit into their beautiful ball gowns.
A 2007 Cornell University study by Lori Neighbors and Jeffery Sobal found that 70 percent of 272 engaged women said they wanted to lose weight, typically 20 pounds. Crash diets, liquid diets and just not eating for 72 hours before your big day have all been tactics deployed to help the brides zip up. But now the K-E Diet is starting to take off in the U.S.
The diet involves having a nasogastric tube, feeding tube, inserted through the nose and down into the esophagus for up to 10 days. A slow drip of protein and fat mixed with water, totaling 800 calories per day with no carbohydrates is your only subsidence. This solution is put in a bag and allows you to carry it around in your purse. For those undergoing the diet, no hospitalization is needed. The diet is said to leave you feeling full.
Invented by Gianfranco Cappello of the La Sapienza Hospital at the University of Rome, the diet works in cycles to control hunger. Despite its method of starvation, the K-E Diet does not result in the loss of muscle.
Some still think it is a dangerous technique.”If you lose the weight too quickly your mind is not going to be able to catch up with a newer, skinnier you,” psychoanalyst Bethany Marshall of Beverly Hills, Calif. said in a yahoo article.
Is this $1,500 diet too extreme or will it become just another common wedding tradition added to the budget?