It never ceases to amaze me how many terrible advertisements are out there.
You would think that out of the loads of writers, creative directors, CEOs that are in the chain of creating a terrible ad, at least one of them would stop and say, hey this might not be such a good idea afterall.
The latest in advertising debacles is Reebok. They printed an ad in Germany with the copy, “Cheat on your girlfriend, not your workout.” Last time I checked, cheating on anything isn’t noble, nor a positive message to athletes. And once again, another ad is derogatory towards women.
Another ad that is equally insensitive to women and really irks me is the Dr. Pepper Ten. Their slogan, “It’s not for women,” completely alienates half their potential buyers, if not more since many mothers do the grocery shopping. I just don’t get it. Who thought it was a good idea?
And since I am on the topic of women and advertisements, there has also been an increase in the number of ads, especially in the fashion world, using domestic violence as an edgy theme. I wrote a whole article about the topic. Many of the ads depict women with made up bruises on their eyes. Once again, who thought this was a good idea?