Reebok’s offensive ad and others like it

It never ceases to amaze me how many terrible advertisements are out there.

You would think that out of the loads of writers, creative directors, CEOs that are in the chain of creating a terrible ad, at least one of them would stop and say, hey this might not be such a good idea afterall.

The  latest in advertising debacles is Reebok. They printed an ad in Germany with the copy, “Cheat on your girlfriend, not your workout.” Last time I checked, cheating on anything isn’t noble, nor a positive message to athletes. And once again, another ad is derogatory towards women.

Another ad that is equally insensitive to women and really irks me is the Dr. Pepper Ten. Their slogan, “It’s not for women,” completely alienates half their potential buyers, if not more since many mothers do the grocery shopping. I just don’t get it. Who thought it was a good idea?

And since I am on the topic of women and advertisements, there has also been an increase in the number of ads, especially in the fashion world, using domestic violence as an edgy theme. I wrote a whole article about the topic. Many of the ads depict women with made up bruises on their eyes. Once again, who thought this was a good idea?

Photo of Glee's Heather Morris by Tyler Shields



Filed under Design, Entertainment, Fashion, Feature, Features, Fitness, Food, funny, Health, humor, Opinion, People, Viral, Women

5 responses to “Reebok’s offensive ad and others like it

  1. Serious, WTF is that last one all about? How did they pitch that?

    “Hey guys, great idea, we’ll get a woman, make her up to look like she’s got a black eye – hell, we’ll just smack her in the face – and then tie her up with an iron. It’ll be real edgy, real sexy, believe me. It’ll be hot.”

    Bug @ Bugwear

  2. Nice post and some spot on perspective here. Amazing to me that like 8 out of 10 graduates have a Marketing degree and this is what we get.

  3. thewondermya

    Wow great post ! What about we all write them a nice letter telling how we feel about it and then start a boycot. No buy, no money, no Reebok.

  4. Great post. The Reebok PR machine went into full swing earlier in the week due to the negative response to the ads they put forward. Sad thing is: Somewhere in a board meeting they know this sells and they go with it. The more I try to forget about it the more it bothers me.

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